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Content tagged “latest marketing trends”

Playing the “Green” Card

Friday, March 5th, 2010

Green marketing is one of the latest retail trends. According to a survey from Environmental Leader and Watershed Publishing, 82% of companies polled plan to increase their spending on green marketing in the future, with [Read More]

Sing and Sell to Sales

Friday, February 19th, 2010

FuelNet offers a case study on how one growing business reached its target audience more effectively by putting its marketing message to music. [Read More]

Adding Profit to the Menu

Friday, February 5th, 2010

FuelNet presents a case study on how one growing business retained customers and landed new ones by tapping into one of the latest marketing trends. [Read More]

Green Your Business

Friday, October 30th, 2009

Greening your business is not only one of the latest marketing trends, but it’s also a smart move, especially during an economic downturn. Charlie Szoradi, president of GreenandSave.com, offers these three tips to lessen your [Read More]

Keep It Real

Friday, October 16th, 2009

When it comes to connecting marketing with social responsibility, one of the latest trends in marketing, it’s imperative that a business embody the values of the cause it’s supporting. Here are five other smart ways [Read More]

Rallying Cry

Tuesday, October 6th, 2009

Cause marketing — the practice of connecting marketing to social responsibility — is proving to be one of the most effective ways to increase sales, boost customer loyalty, and build brand awareness. But how can [Read More]

Reach the Mother Lode

Friday, September 18th, 2009

There’s a lot of buzz in the business world about marketing to “influencers,” a term that usually refers to people like journalists or business leaders. But there’s one huge group, often overlooked, that wields huge [Read More]

Good to be Green?

Wednesday, July 15th, 2009

It’s tough being green when greenbacks are hard to come by. Feeling the lingering effects of the recession, today only 27 percent of small business owners believe their customers would be willing to pay more [Read More]

Do You Tweet?

Wednesday, July 1st, 2009

Smart owners of growing businesses understand the importance of staying connected with consumers. One of the latest marketing trends is the use of Twitter, a micro-blogging Web site that has gained worldwide notoriety. The social [Read More]

What Women Want

Friday, June 12th, 2009

When it comes to making buying decisions, female consumers place a big emphasis on knowledge and trust, according to Dr. Rhoda Savage, an internationally acclaimed expert on women’s issues, strategic communication, and leadership. They value [Read More]

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