When it comes to promotional copywriting, trying too hard to be creative is a sure way to limit your creativity. Creativity is not something you do, but rather something that unfolds on its own, says [Read More]

When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. [Read More]

Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]