FuelNet offers a case study on how one growing business reached its target audience more effectively by putting its marketing message to music. [Read More]

FuelNet presents a case study on how one growing business retained customers and landed new ones by tapping into one of the latest marketing trends. [Read More]

but thrive. To be successful, contends Cher Murphy, president of Cher Murphy PR, companies need to look at the current economy as a challenge, then find ways to overcome it. She offers these tips to [Read More]

Greening your business is not only one of the latest marketing trends, but it’s also a smart move, especially during an economic downturn. Charlie Szoradi, president of GreenandSave.com, offers these three tips to lessen your [Read More]

When it comes to connecting marketing with social responsibility, one of the latest trends in marketing, it’s imperative that a business embody the values of the cause it’s supporting. Here are five other smart ways [Read More]

Cause marketing — the practice of connecting marketing to social responsibility — is proving to be one of the most effective ways to increase sales, boost customer loyalty, and build brand awareness. But how can [Read More]

There’s a lot of buzz in the business world about marketing to “influencers,” a term that usually refers to people like journalists or business leaders. But there’s one huge group, often overlooked, that wields huge [Read More]

It’s tough being green when greenbacks are hard to come by. Feeling the lingering effects of the recession, today only 27 percent of small business owners believe their customers would be willing to pay more [Read More]

The seismic success of Facebook, Twitter and other social marketing tools often creates soaring expectations for viral adoption in business settings. While the just-build-it-and-they-will-come strategy can succeed in the consumer world, it’s a dangerous approach [Read More]