As a growing number of businesses look to online contests and promotions as part of an Internet niche marketing strategy, challenges to the “accepted rules” seem all but inevitable as new developments in the law [Read More]
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]
A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:
Testimonials from existing customers can be a powerful force on your Web site, provided you use them correctly. A survey by A.C. Nielsen found that 78 percent of respondents view recommendations from other consumers as [Read More]
Many growing businesses focus on optimizing their Web site for Internet searches but do little about optimizing it to encourage visitors to take a desired action. Getting buyers to your doorstep is only part of [Read More]
Marketing Sherpa, an Internet marketing consulting firm, conducted a test for PETCO, the national pet supply retailer, in which a security logo was placed in different areas of a Web page. The results: [Read More]
Getting visitors to take the action you want, whether it’s buying a product or signing up for a free newsletter, depends in large part on your credibility. Your entire Web site is an exercise in [Read More]
MindValley Labs, an Internet marketing firm, discovered the many benefits of building relationships with online customers, treating them like friends, and speaking to them in a familiar language. The company sends out a biweekly newsletter [Read More]
The headlines and copy on your Web site should be written as if you are speaking to a close friend. If you’re selling surfboards, for example, it may be OK to address your customers as [Read More]
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