There’s a veritable ocean of products and services on the Internet right now to help growing business owners succeed. In fact, you don’t have to break the bank to improve your niche marketing results. With [Read More]
You might have heard the saying “content is king.” That idea needs updating, because fresh content is the new king. According to Technorati’s State of the Blogosphere series, more than 900,000 blog posts are created [Read More]
Here are the top reasons businesspeople continue to exhibit at trade shows — and what you should keep in mind. [Read More]
Without direct access to a real person, customers shopping online often have to rely on the FAQ page for answers to their most pressing questions — and that’s a crapshoot at best. Here are some [Read More]
The following niche marketing tips can help you create social media guidelines for your staff to help them shape their posts around an established strategy. [Read More]
It might seem selfish, but in business the two questions most people ask themselves are “What’s in it for me?” and “Why should I care?” Mark Magnacca, author of So What?: How to [Read More]
More than two-thirds of the world’s online population now visits social networking and blogging sites. Reaching this captive audience can lead to greater credibility, more exposure, and higher sales. If you’re considering SMM, be sure [Read More]
Everyone sees an ad campaign and has an opinion about it. But do they really understand the benefit of niche marketing and its value in growing a business? Kevin Clancy, Peter Krieg, Steve Tipps, chairman, [Read More]
With the tremendous number of marketing messages the average person encounters in a single day, it can be a challenge to make your brand stand out. The answer, asserts Bob Gilbreath, chief marketing strategist at [Read More]
Thanks to Facebook, Twitter, YouTube, blogs, and other social media channels, it’s nearly impossible to pretend to be someone you’re not. It’s also a lot tougher to win people’s trust, according to Chris Brogan and [Read More]
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