Social networking is all the rage in Internet marketing/online advertising, but the importance of building strong customers relationships is often forgotten. Business relationship and Internet advertising expert Drew Gerber, CEO of PitchRate.com, recommends that individuals [Read More]

Using rich-media banners to give prospects a greater understanding of your product or service prior to click-through is one surefire way to boost the impact of an online ad in today’s challenging economy. Banners can [Read More]

One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent [Read More]

To most owners of growing businesses, even those who embrace Web site advertising, search engine marketing (SEM) holds all the appeal of a root canal without Novocain. A new study by the Microsoft Advertising adCenter [Read More]

Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread, and increasingly popular among consumers who frequent YouTube and other user-generated content sites. For advertisers, digital video brings [Read More]

Social networking and social media marketing are the hottest new tools in the business promotion armamentarium. [Read More]

While the mission of a Web site is to provide a wide range of information and services, a microsite has a more focused mission. It may be devoted entirely to one marketing campaign or one [Read More]

The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. [Read More]

The Web has been up and running for more than 15 years now, but there is still one area that leaves many marketers and business owners befuddled: online advertising. “Most Internet advertising campaigns are based [Read More]

A podcast is a collection of digital audio or video files distributed over the Internet. Marketers use podcasts to publish custom content, thought leadership pieces, and other long-form communications. Since emails are often ignored, podcasts [Read More]