With a healthy body weight no longer the norm among Americans, it is increasingly important for marketers to tailor their communications on the basis of a customer’s body shape and size. [Read More]

Numbering some 12 million, Asian-Americans are the fastest-growing ethnic group in the U.S., have the highest median household income of any buying group (an average of $55,000), and, by 2009, are expected to spend $528 [Read More]

Variety is out. Virtue is in. That’s the tenet of an emerging new demographic, metrospirituals, who are replacing metrosexuals as the cutting-edge trendsetters most coveted by marketers. [Read More]

Ever since the term metrosexual became mainstream, consumer marketing trends experts have realized that American men are embracing their feminine sides — just like the nail polish–wearing, sarong-sporting soccer star David Beckham. [Read More]

PROBLEM: Bey-Lea Dairy, which delivers milk door-to-door in central New Jersey, is a cyclical business that averages just under 3,000 customers. Owner Tim Sutton says he loses 10–12 percent of his customer base every year. [Read More]

Even in the b-to-b world, customers are wary of what he calls a bait-and-switch tactic, in which providers pitch their name and their best people, while the work is in fact done by underlings and [Read More]

While there’s little doubt that freebies are an effective way to lure new customers to revenue-generating products and services, it pays to know how best to employ them in a business development plan. Here are [Read More]

Listened to any bongo flava lately? Read any manga? Enjoyed a nice, warm yerba maté? If you answered no to all of these, you need to get wise to the ways of Culture Crossers, the [Read More]

Are ads bad for dads? Traditionally, Madison Avenue has had plenty of fun at poor old dad’s expense. Commercials for all manner of products, from food to laundry detergent to automobiles, have cast fathers in [Read More]

Digital video brings sight, sound, and motion to the Internet experience. Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread and increasingly popular among consumers who frequent [Read More]