fuelNet Daily Tips
Daily Tips

Content tagged “Online Advertising”

Size Does Matter

Wednesday, May 14th, 2008

With a healthy body weight no longer the norm among Americans, it is increasingly important for marketers to tailor their communications on the basis of a customer’s body shape and size. [Read More]

Go for the Gold

Wednesday, May 14th, 2008

Numbering some 12 million, Asian-Americans are the fastest-growing ethnic group in the U.S., have the highest median household income of any buying group (an average of $55,000), and, by 2009, are expected to spend $528 [Read More]

Open Your Mind to Metrospirituals

Wednesday, May 14th, 2008

Variety is out. Virtue is in. That’s the tenet of an emerging new demographic, metrospirituals, who are replacing metrosexuals as the cutting-edge trendsetters most coveted by marketers. [Read More]

9 Ways to Reach Metrosexuals

Wednesday, May 14th, 2008

Ever since the term metrosexual became mainstream, consumer marketing trends experts have realized that American men are embracing their feminine sides — just like the nail polish–wearing, sarong-sporting soccer star David Beckham. [Read More]

Try Old-Fashioned Methods

Wednesday, May 14th, 2008

PROBLEM: Bey-Lea Dairy, which delivers milk door-to-door in central New Jersey, is a cyclical business that averages just under 3,000 customers. Owner Tim Sutton says he loses 10–12 percent of his customer base every year. [Read More]

3 Mistakes That Stall Growth

Wednesday, May 14th, 2008

Even in the b-to-b world, customers are wary of what he calls a bait-and-switch tactic, in which providers pitch their name and their best people, while the work is in fact done by underlings and [Read More]

It’s a Free-for-All

Wednesday, May 14th, 2008

While there’s little doubt that freebies are an effective way to lure new customers to revenue-generating products and services, it pays to know how best to employ them in a business development plan. Here are [Read More]

How to Win Over Culture Crossers

Wednesday, May 14th, 2008

Listened to any bongo flava lately? Read any manga? Enjoyed a nice, warm yerba maté? If you answered no to all of these, you need to get wise to the ways of Culture Crossers, the [Read More]

Stop Piling On!

Wednesday, May 14th, 2008

Are ads bad for dads? Traditionally, Madison Avenue has had plenty of fun at poor old dad’s expense. Commercials for all manner of products, from food to laundry detergent to automobiles, have cast fathers in [Read More]

What’s Hot: Digital Video Advertising

Wednesday, May 14th, 2008

Digital video brings sight, sound, and motion to the Internet experience. Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread and increasingly popular among consumers who frequent [Read More]

Popular Tags

fuelNET Monthly
Get answers to your most pressing marketing questions in fuelNet Monthly, your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.
checkbox

Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.

.

Yes, I Want fuelNet Monthly

.