A blog, or web log, is an easily updatable Web tool. Consumers use them as online personal diaries. Companies are learning to leverage this casual communication process to provide constant updates to interested consumers and [Read More]

With online search established as a shopping tool, SEO has become a core strategic communication tactic for any business with an Internet presence. As much as 80 percent of Web traffic now starts at a [Read More]

Since emails are often glossed over, podcasts have become the next-generation customer newsletter — a way to present engaging content without making a direct sales pitch. [Read More]

Issues aside, email has evolved into one of the most powerful, cost-effective marketing channels. [Read More]

Experts define online lead generation as the task of acquiring “qualified permission-based expressions of interest.” In other words, raised hands. [Read More]

For companies on a budget, pay per click offers a way to keep a handle on results without the larger costs typically associated with SEO. And since the results are immediate, it’s ideal for a [Read More]

Social networks, or virtual communities, are designed to help individuals with similar interests meet, socialize, and exchange information. Experts estimate there are at least 200 social networking sites operating today. [Read More]

Microsites are ideal for organizations looking to spotlight a particular new idea within an ongoing integrated marketing communications plan. [Read More]

Problem: For Rich Schott, owner of Chesapeake Bay Sport Fishing in Annapolis, Md. (chesapeakebaysportfishing.com), there had to be a better way to advertise his charter boat business than with [Read More]

Throwing money at the problem can certainly help, but it eats away at the bottom line. Instead, consider these cost-efficient online advertising tips to improve your search placement. [Read More]