Business-to-business copy persuades readers by giving them useful information about the products being advertised. The more facts you include in your copy, the better. Here’s a four-step procedure for getting the information you need to [Read More]
A creative team that’s been around the block several times can save you precious time. Dollar for dollar, these creatives also give you the most for your money. And they protect you from costly mistakes [Read More]
When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. [Read More]
Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]
The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
Old-fashioned direct mail is hot again, but [Read More]
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
By employing some simple direct mail marketing strategies, you can attract more customers and enjoy the long-term business growth you desire. [Read More]
Despite the push in recent years to move direct mail marketing out of the mailbox and into the in-box, traditional direct mail campaigns still remain surprisingly effective. [Read More]
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