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Content tagged “research”

Capitalize on Your Research

Wednesday, September 23rd, 2009

When it comes to understanding your market segments, government statistics are among the best available sources of information. For example, the publication Statistical and Metropolitan Area Data Book provides useful data on metropolitan areas, central [Read More]

Digging for Data

Tuesday, September 15th, 2009

Customer research is to a growing business what a power cord is to an electrical appliance — a necessity. Without a thorough understanding of your market segments and how your products or services differ from [Read More]

Identifying Loyal Customers

Friday, September 11th, 2009

Surveying customers after they’ve made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. Using [Read More]

Never Cross the Line

Tuesday, June 9th, 2009

Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportunities, trends, and competitive strengths and weaknesses. However, intelligence gathering must be done in an ethical and reasonable way. These guidelines [Read More]

Improve Customer Satisfaction

Tuesday, May 5th, 2009

An overlooked benefit of customer satisfaction research is the opportunity to let customers know their input is critically important and impacts your product offerings, delivery channels, and other activities. “When you solicit information, tell customers [Read More]

Realize Better Results

Wednesday, August 20th, 2008

In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what [Read More]

Retain Top Talent

Thursday, July 31st, 2008

Drawing their conclusions from an unprecedented study of 200,000 managers and employees over a 10–year period, the authors found that, while salary is a factor in attracting and maintaining top–flight people, it is less important [Read More]

Let Your Customers Do the Talking

Tuesday, May 13th, 2008

If you think people are too jaded to pay much attention to customer testimonials, PlanetHospital’s success might make you change your mind. According to Rudy Rupak, founder of the Calabasas, Calif.–based company, which helps travelers [Read More]

Why Customer Satisfaction Matters

Tuesday, May 13th, 2008

I still remember spending Thursday nights as a kid watching Kung Fu, a popular 1970s television series about a Chinese-American Shaolin priest, Kwai Chang Caine, who roamed the plains of the American West looking for [Read More]

Trust Your Gut Instincts

Tuesday, May 13th, 2008

In his book Blink: The Power of Thinking Without Thinking, Malcolm Gladwell describes how the adaptive unconscious works and shows its importance in problem solving. Here’s how those lessons can be applied to the business [Read More]

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