Closing a sale is not an event; it’s a series of meetings and little victories that begin with a phone call to a potential customer. Rick Davis, president of Building Leaders, Inc. and author of [Read More]
It has long been suggested that to become a more dynamic presenter, one should picture the audience in their underwear. In many cases, however, it’s the presenter who gets dressed down for an uninspiring performance.
For [Read More]
Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]
Why would consumers buy your brand? Ask the average business owner or salesperson that question and you’ll probably get a blank stare. That’s because they are not taught to understand the mind-set and motives of [Read More]
Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]
Marketing and sales can often seem like siblings: They live under the same roof, but are constantly at loggerheads. This can force company executives into the uncomfortable role of peacekeeper — always a challenge. [Read More]
A client success story, or case study, is the “highest form of credibility possible,” according to Dusty Rhodes, vice president of sales and marketing at Platform One, a leading provider of human resources solutions based [Read More]
Technology continues to have a huge impact on the way business gets done, including sales lead generation. But instead of simplifying the process, the modern information age has actually made the gathering of quality leads [Read More]
Sales superstars don’t just magically appear. They design their paths to superstardom through hard work and smart choices. They also master the sales techniques necessary to ensure success, which is especially critical. To develop great [Read More]
When your business is in its infancy, priority No. 1 should be building a customer base — in other words, lead generation, says Michael Masterson, author of Ready, Fire, Aim (michaelmasterson.com). Successful [Read More]
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
