Emily Haunz, director and senior strategist for Hyperquake, offers these simple truths to help you build your brand on the internet. [Read More]

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand [Read More]

Most business owners are aware they need a mission as part of a brand-building strategy, but having one doesn’t guarantee success. In fact, many mission statements have been wordsmithed by marketing departments and vetted by [Read More]

Trade shows might seem quaintly old-fashioned, but they can be a highly effective brand-building tactic in a down economy. Upsides include an audience that is prequalified to have interest in your business, and the opportunity [Read More]

One in four growing businesses feels threatened by the tough economy, according to a survey by the National Federation of Independent Business. But when the going gets tough, the tough get … marketing, says Lorrie [Read More]

Web sites don’t last forever. Even if your site is optimized for the current vision of your business, you can’t accurately account for the future. Eventually, you’ll have to make some changes as part of [Read More]

With the economy now officially acknowledged to be in a recession, many growing businesses are being forced to tighten their purse strings and take a closer look at their budgets, including marketing. [Read More]

Branding a product or a business is a bit different from what cattle ranchers do, but it’s basically the same idea. You need to leave an impression in the minds of customers and prospects. [Read More]

When it comes to business, the Internet has become the great equalizer, a place where even a small retailer can successfully compete with large multinational corporations half a world away. [Read More]

Radical changes in buyer behavior, fueled by the ever-increasing demands on people’s time, are significantly altering how companies engage with customers and prospects. With traditional forms of advertising becoming increasingly ineffective for brand-building, content marketing [Read More]