You’ve invested time and money in a general publicity and public relations campaign. You’ve done your research, crafted your key messages, pitched your story, and secured an interview. Then disaster strikes: the interview goes poorly, [Read More]
Every business has a core message — or at least it should — that helps drives a strategic communication management plan. But if the message isn’t clear or consistent, then a company can’t expect consumers [Read More]
If you’re the owner of a growing business, you’re likely wondering if you’ll become a casualty of these tough economic times. Ed Hess and Charles Goetz, coauthors of the book So, You Want to Start [Read More]
If your communication is no longer influential or is failing to reach its intended target, there’s a simple solution. It’s called the LASER model, and it’s unique because its focus is internal. The starting point [Read More]
America may or may not be in a recession, but ask any leader and he or she will tell you that something is going on. Employees are afraid of their companies failing, of being downsized, [Read More]
Creating timely, high-quality content for our daily tips, FuelNet Monthly newsletter, Smart Papers, and Smart Reports is a task we take seriously at FuelNet. If the information doesn’t pass our “credibility meter” — meaning that [Read More]
In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]
How do the really successful leaders make the tough calls? It’s a question Bryn Zeckhauser and Aaron Sandoski answer in their book How the Wise Decide: The Lessons of Extraordinary Leaders (wisedecide.com). [Read More]
Forget about the revenge of the nerds. The technology elite are now called “geeks,” thank you very much, and they’ve gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but [Read More]
If asked what marketing really does, would your company’s CEO fumble around for an answer? Does he or she view marketing as a financial black hole in a business development plan, with immeasurable results and [Read More]
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