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Content tagged “strategic communication”

Aim Straight for the Heart

Monday, November 30th, 2009

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

What Women Want

Friday, June 12th, 2009

When it comes to making buying decisions, female consumers place a big emphasis on knowledge and trust, according to Dr. Rhoda Savage, an internationally acclaimed expert on women’s issues, strategic communication, and leadership. They value [Read More]

Why It’s Smart to Play Second Fiddle

Thursday, October 2nd, 2008

Most salespeople, being competitive, expect instant gratification from their sales efforts. They regard finishing second in a bidding war for an account as merely being the first loser. But many times, being the “next choice” [Read More]

Lower the Boom

Thursday, September 25th, 2008

Over the next two decades, boomers will have more choices and face more complexity than any previous generation in history. Although boomers are a demanding demographic, they’re very loyal to companies that recognize and work [Read More]

Social Media or Bust?

Monday, September 22nd, 2008

Jim Nail, chief strategy and marketing officer at TNS Media Intelligence (tns-mi.com), says the time is now for all marketers to begin incorporating social media into their online marketing strategies. [Read More]

Do It By the Book

Tuesday, September 9th, 2008

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]

What’s Your Plan?

Monday, September 8th, 2008

In business, planning is vital, especially during uncertain times. Key constituencies — customers, prospects, and employees — need to receive heightened levels of information. A business development plan can serve as an excellent strategic communication [Read More]

The Inside Scoop

Tuesday, August 12th, 2008

How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]

What’s Hot: Online Directories

Friday, August 8th, 2008

Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]

Customer Relations: Marketing Tips that Work

Tuesday, July 29th, 2008

For serious customer relationship–building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]

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