If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

When it comes to making buying decisions, female consumers place a big emphasis on knowledge and trust, according to Dr. Rhoda Savage, an internationally acclaimed expert on women’s issues, strategic communication, and leadership. They value [Read More]

Most salespeople, being competitive, expect instant gratification from their sales efforts. They regard finishing second in a bidding war for an account as merely being the first loser. But many times, being the “next choice” [Read More]

Over the next two decades, boomers will have more choices and face more complexity than any previous generation in history. Although boomers are a demanding demographic, they’re very loyal to companies that recognize and work [Read More]

Jim Nail, chief strategy and marketing officer at TNS Media Intelligence (tns-mi.com), says the time is now for all marketers to begin incorporating social media into their online marketing strategies. [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]

In business, planning is vital, especially during uncertain times. Key constituencies — customers, prospects, and employees — need to receive heightened levels of information. A business development plan can serve as an excellent strategic communication [Read More]

How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]

Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]

For serious customer relationship–building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]