For an industry that pretty much fuels the whole capitalist engine, advertising is getting a sound snubbing these days — a Tom Petty-ish, “don’t come around here no more” message. Fatigued consumers, looking to free [Read More]

It’s really quite simple: Either your integrated marketing communications plan is delivering meaningful ROI or it just plain sucks. That may sound harsh, but integrated marketing guru Mark Stevens has been around the block enough [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]

Dealing effectively with dissatisfied customers requires special skills and behaviors. To help you maintain calm when others are out of control, Lydia Ramsey, a relationship marketing expert and the author of Manners That Sell: Adding [Read More]

Which companies come to mind when you think of world-class customer service? Which establishments do you patronize whose service exceeds your expectations on a continual basis? Typically, they’re not the places offering the lowest prices. [Read More]

Look, up in the sky! It’s a bird! It’s a plane! It’s a … baby?

That’s the typical reaction of Boston Red Sox fans to a 5,000-square-foot sky banner that often flies over Fenway Park. It [Read More]

Market research has shown that an animal mascot can elevate a brand’s identity. Consider the meteoric rise in name recognition for the once-obscure insurance provider Aflac. When President George W. Bush was introduced to Aflac [Read More]

Palomar Mountain Premium Spring Water has long relied on the Yellow Pages, billboard advertising, direct sales, and ad insertions for generating sales leads in what has become a highly competitive industry. Now, the Escondido, Calif.–based [Read More]

In 1975, after 14 years with Bic, Shaw joined Pilot Pen Corporation of America, where he is now president and CEO. His tenure at the company has been as unconventional as it has been successful: [Read More]

Depending on the reporter, it’s generally true that between 50 percent and 75 percent of media interviews do not result in the printing or airing of a direct quote. [Read More]