You’ve invested time and money in a general publicity and public relations campaign. You’ve done your research, crafted your key messages, pitched your story, and secured an interview. Then disaster strikes: the interview goes poorly, [Read More]
A down economy leaves no room for wasted expenses and diverse organizational efforts. To survive — and even thrive — all your energy must be applied to those few activities that matter most. [Read More]
Every business has a core message — or at least it should — that helps drives a strategic communication management plan. But if the message isn’t clear or consistent, then a company can’t expect consumers [Read More]
If you’re the owner of a growing business, you’re likely wondering if you’ll become a casualty of these tough economic times. Ed Hess and Charles Goetz, coauthors of the book So, You Want to Start [Read More]
If your communication is no longer influential or is failing to reach its intended target, there’s a simple solution. It’s called the LASER model, and it’s unique because its focus is internal. The starting point [Read More]
America may or may not be in a recession, but ask any leader and he or she will tell you that something is going on. Employees are afraid of their companies failing, of being downsized, [Read More]
Creating timely, high-quality content for our daily tips, FuelNet Monthly newsletter, Smart Papers, and Smart Reports is a task we take seriously at FuelNet. If the information doesn’t pass our “credibility meter” — meaning that [Read More]
In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]
Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]
How do the really successful leaders make the tough calls? It’s a question Bryn Zeckhauser and Aaron Sandoski answer in their book How the Wise Decide: The Lessons of Extraordinary Leaders (wisedecide.com). [Read More]
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
