If you’re the owner of a growing business, you’re likely wondering if you’ll become a casualty of these tough economic times. Ed Hess and Charles Goetz, coauthors of the book So, You Want to Start [Read More]
If your communication is no longer influential or is failing to reach its intended target, there’s a simple solution. It’s called the LASER model, and it’s unique because its focus is internal. The starting point [Read More]
America may or may not be in a recession, but ask any leader and he or she will tell you that something is going on. Employees are afraid of their companies failing, of being downsized, [Read More]
Creating timely, high-quality content for our daily tips, FuelNet Monthly newsletter, Smart Papers, and Smart Reports is a task we take seriously at FuelNet. If the information doesn’t pass our “credibility meter” — meaning that [Read More]
In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]
Forget about the revenge of the nerds. The technology elite are now called “geeks,” thank you very much, and they’ve gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but [Read More]
If asked what marketing really does, would your company’s CEO fumble around for an answer? Does he or she view marketing as a financial black hole in a business development plan, with immeasurable results and [Read More]
Drawing their conclusions from an unprecedented study of 200,000 managers and employees over a 10–year period, the authors found that, while salary is a factor in attracting and maintaining top–flight people, it is less important [Read More]
When it comes to fostering a kinder workplace environment, Quint Studer, author of Results That Last (studergroup.com), recommends that an organization develop a “Standards of Behavior” contract. [Read More]
No matter what you do or where you work — whether you’re a CEO, manager, salesperson, or junior assistant — your success in business and in life depends on your ability to influence others. Nearly [Read More]
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