Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer’s heart is through a more targeted approach. “The key to [Read More]

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]