Green marketing is one of the latest retail trends. According to a survey from Environmental Leader and Watershed Publishing, 82% of companies polled plan to increase their spending on green marketing in the future, with [Read More]

Futurist Richard Laermer has established himself as a respected expert on consumer marketing trends with the popular business books Full-Frontal PR and Punk Marketing (the latter cowritten with Mark Simmons). His new 2011: Trendspotting for [Read More]

It’s tough being green when greenbacks are hard to come by. Feeling the lingering effects of the recession, today only 27 percent of small business owners believe their customers would be willing to pay more [Read More]

The seismic success of Facebook, Twitter and other social marketing tools often creates soaring expectations for viral adoption in business settings. While the just-build-it-and-they-will-come strategy can succeed in the consumer world, it’s a dangerous approach [Read More]

When it comes to making buying decisions, female consumers place a big emphasis on knowledge and trust, according to Dr. Rhoda Savage, an internationally acclaimed expert on women’s issues, strategic communication, and leadership. They value [Read More]

Loyalty and engagement metrics are leading indicators of what consumers think about brands and, even more important, how consumers are likely to behave in the real-world marketplace. Having examined these key metrics, Robert Passikoff, PhD, [Read More]

Throughout the economic downturn, experts have suggested that now is the time to increase marketing and advertising spending because it’s likely your competitors are pulling back. But how can you increase marketing with constricting budgets, [Read More]