With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]
Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
Look, up in the sky! It’s a bird! It’s a plane! It’s a … baby?
That’s the typical reaction of Boston Red Sox fans to a 5,000-square-foot sky banner that often flies over Fenway Park. It [Read More]
The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]
A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:
Digital video brings sight, sound, and motion to the Internet experience. Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread and increasingly popular among consumers who frequent [Read More]
A blog, or web log, is an easily updatable Web tool. Consumers use them as online personal diaries. Companies are learning to leverage this casual communication process to provide constant updates to interested consumers and [Read More]
With online search established as a shopping tool, SEO has become a core strategic communication tactic for any business with an Internet presence. As much as 80 percent of Web traffic now starts at a [Read More]
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