With the economy seemingly stalled, and the vaunted recovery yet to be felt on main street, growing businesses continue to scramble for ways to differentiate themselves and stand out. A guerilla marketing strategy — employing [Read More]

Often, a guerilla marketing strategy that includes word of mouth can pay big dividends. Here are some clever guerilla marketing ideas to promote your business, overtly or subtly. [Read More]

In his first year of blogging, Alan Brymer, president of The Investor Library in Provo, Utah, landed more than 6,000 subscribers by providing high-quality content, soliciting reader feedback and responding to their requests, and touting [Read More]

Every day across the U.S., more than 3.5 billion brand-related word-of-mouth conversations take place, according to the Keller Fay Group, a marketing research consultancy in New Brunswick, N.J. And 90 percent of them happen offline. [Read More]

Forget about the revenge of the nerds. The technology elite are now called “geeks,” thank you very much, and they’ve gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but [Read More]

The U.S. economy is built on the backs of entrepreneurs and the owners of growing businesses. That’s a fact. But there’s still a lot of moaning about the impact of national retailers and big-box chains [Read More]

Thirty–six years ago, astronomer Frank Drake sent humankind’s first deliberate communication to our interstellar neighbors. We’re still waiting for a reply. Marketers have it so much easier: They need only browse the Web to catch [Read More]

It has long been suggested that to become a more dynamic presenter, one should picture the audience in their underwear. In many cases, however, it’s the presenter who gets dressed down for an uninspiring performance.

For [Read More]

In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]

Why would consumers buy your brand? Ask the average business owner or salesperson that question and you’ll probably get a blank stare. That’s because they are not taught to understand the mind-set and motives of [Read More]